Reliance Jio Prime registration deadline may get extended as the ongoing membership drive did not get the expected results with around 22-27 million users converted for the program so far, sources in the company hoped.
A week back Jio Prime was offered on Mobikwik digital wallet platform for Rs 49 as the wallet company offered Rs 50 as cash back. When that seemed not to be enough, the operator is now offering Rs 100 cash back if payment is made through Jio Money for the membership as well as a recharge of Rs 303.
A lot of Reliance Jio users are unhappy because the Jio Happy New Year Offer will be ending on March 31, which means users will have to start paying for data and bundled services. The company has launched one offer where users have to pay Rs 99 to subscribe and continue to enjoy their services at a discounted price. According to a new report in TeleAnalysis, a source at Jio has claimed that company may extend deadline to April 30.
No final decision has been taken yet, according to the source. Reportedly, Jio has only managed to rope in 22-27 million users into Prime and the extended time will allow them to increase that base.
Earlier, a Bank of America Merrill Lynch survey today claimed nearly 84% (per cent) of Reliance Jio users surveyed have expressed their willingness to continue with its services even after the free offers ends, In the same breath, the report said that incumbents, particularly Bharti Airtel, should be able to retain most of high-end subscribers given they provide better voice/customer service, but the Average Revenue per User (ARPUs) will come under pressure.
“Almost 84% (per cent) of the surveyed participants responded that they will continue with Jio connection even after the ending of the free offer. A further 15% (per cent) agreed to continue with Jio connection if the voice issue is fixed,” it said.